Reset Electrical – Hannes White, Managing Director


"A goal without an action plan is a daydream".

Running a business is no easy task. You’re continuously focussed on business development and improvement, customer relations and managing staff – and being part of a small and increasingly busy team sometimes means rolling up your sleeves and getting on the tools to ensure the work gets done. With your head so much in the day-to-day running, it can be difficult to take time out to build a plan for the future.

Reset Electrical General Manager Hannes White had plenty of vision and ideas of where he wanted to take his company but needed the expertise to design a tailored business plan.

After being disappointed at what online academies offered, with their templated plans and heavy time commitments, he took the advice of one of his happy customers and contacted the Ascend team. A decision he doesn’t regret in the slightest. “After meeting Mike and Brooke, I knew I wanted to work with them. They are professional and enthusiastic, and I felt like they could roadmap my ideas and create a professional business plan tailored to me – not a generic online business plan.”

Having a team of financial experts on hand to keep you on track with realistic goals and targets – and on call when you need advice has been a game changer for Hannes. “Having more direction and a deeper understanding of cash flow and business challenges are some of the benefits of working with Ascend. They listen to what I say and help me achieve what I want to do.”

"Business advisory is a tool I don't want to work without, and Mike and Brooke are the people I trust doing it."

Ascend hasn’t just helped Reset Electrical achieve business goals and growth. They’ve also helped Hannes become a better manager, who is now delegating work to staff members instead of trying to do everything himself. “The biggest thing working alongside Ascend has helped me to do is to continue to work on wearing one hat and not trying to do it all. As a result, I’m thinking a lot more about what I do and the impact my decisions have on the business”.

So, what’s the future looking like for Reset Electrical? One year down the track, Hannes couldn’t be happier with the results that implementing a strategic business plan has brought the company. “The business has grown so much that I’ll need to update the plan with new goals for next year, and we need to hire another qualified electrician because we’re so busy.”

Scroll to Top